Hear Digital Media expert David Ko describe his concern about recent destabilizing behaviors around the world and how they threaten efforts to bridge Asia and the West through “open hearts, open minds.” Much of what Asians perceive of Western culture comes from Hollywood, without similar exposure in the other direction.
China’s recent economic slowdown has affected many companies, but has only increased interest in use of digital media. So far, so good, says Davis, but hard to predict the impact of a trade war between the US and China could have.
David Ko Biography
David has over 20 years of experience in the Asian marketing industry, both in multinational agencies with Edelman and Hill & Knowlton, as well as in-house in marketing roles with Cisco Systems and Redback Networks. As founder of RFI Daylight, he brings a wealth of digital marketing expertise that spans Digital Strategy, Content Creation, Crisis Management and Visual Storytelling. Brands that he has worked on in Daylight include Fitbit, Lee Kum Kee, Prudential Asia, Swire Properties, Sino Group, Ka Wah Group, and many more. Prior to founding Daylight, he was the Asia Pacific head of Waggener Edstrom, a global communications agency headquartered in the US.