Simon Large was born in Hong Kong, spent childhood years in Japan, was educated in Great Britain, then returned to Asia for executive life, currently as Director of Cargo for Cathay Pacific Airways. A true global citizen, he is curious about the world around him and combines what he learns into a unique worldview. In this podcast he explains why Hong Kong – no longer British yet noticeably distinct from Mainland China—is an ideal place to live. And he talks of how China’s diaspora has built among the Chinese an understanding of Western culture, perhaps more accurate than that of Westerners. He has interesting things to say about millennials of all cultures and their growing appetite to experience the world face-to-face, with the Chinese—in sheer numbers—leading the way. We also talk about the opportunities presented by the efforts of Asia and the West to communicate and what gets in the way.
Simon Large Biography
Simon Large took up the position of Director Cargo in Cathay Pacific in August 2015, with responsibility for all aspects of the Group’s cargo business worldwide, including operations, marketing and sales.
His previous role in the airline, from August 2012, was General Manager Marketing, Loyalty Programmes & CRM, responsible for global marketing communications, loyalty programmes and customer relationship management for both Cathay Pacific and Dragonair.
Mr Large joined the Swire group in 1991 and for the next 12 years worked in a variety of management positions within Cathay Pacific, including postings in India and Dubai. He worked in a number of key departments in Head Office with roles including Manager Global Sales & Distribution, Manager e-Business and Manager Business Development.
From 2003 to 2004, he worked as Marketing & Sales Director at Hong Kong Air Cargo Terminals Ltd (HACTL), at that time a joint venture between the Swire group, Jardine Matheson and Hutchison. From 2004 to 2009, he was Commercial Director with tea grower/importer Finlays, which is part of the Swire group. He came back to Cathay Pacific in 2009 as General Manager Japan, responsible for the overall operations of Cathay Pacific and Dragonair in that country.
Mr Large has a BA (Hons) in History from the University of Bristol. He is married with three children.